{"id":3866,"date":"2021-02-05T07:07:58","date_gmt":"2021-02-05T07:07:58","guid":{"rendered":"https:\/\/new.marcdeschenaux.com\/?p=3866"},"modified":"2021-02-07T21:50:01","modified_gmt":"2021-02-07T21:50:01","slug":"breeding-a-unicorn","status":"publish","type":"post","link":"https:\/\/marc.deschenaux.com\/it\/articles\/breeding-a-unicorn\/","title":{"rendered":"Allevare un unicorno"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3866\" class=\"elementor elementor-3866\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e5c508 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e5c508\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-213c791\" data-id=\"213c791\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfbafda elementor-widget elementor-widget-text-editor\" data-id=\"cfbafda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the world of business, <a href=\"http:\/\/www.investopedia.com\/terms\/u\/unicorn.asp\" target=\"_blank\" rel=\"noopener\"><strong><em>Unicorn<\/em><\/strong><\/a> is the new jargon name given to start-up companies that will ideally create their market or become the market leader in a segment.<\/p><p>In the world of finance, a <strong><em>Unicorn<\/em><\/strong>, is a company, usually a\u00a0start-up\u00a0that does not have an established performance record, with a stock market valuation or estimated valuation of more than USD 1 Billion. <sup>[1]<\/sup><\/p><p>Nowadays, the current belief in the sophisticated investors&#8217; community is to go out and find a unicorn and massively invest in the beginning or at a later stage, depending on their investment policy.<\/p><p>Their vision is totally passive. They expect to see a unicorn around the corner of their offices or at the premises of an incubator.<\/p><blockquote><p>They have not understood that they really can participate in <strong>actually making a unicorn<\/strong>.<\/p><\/blockquote><p>Most investors do not realize the importance of their own role and of their contribution in making a start-up they invested in become a unicorn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81d80ec elementor-widget elementor-widget-heading\" data-id=\"81d80ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Becoming a Unicorn Shepherd<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4dfab0 elementor-widget elementor-widget-text-editor\" data-id=\"b4dfab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>In order to increase his\/her chances of having invested in a unicorn, a private equity investor should become a <strong>Unicorn Shepherd<\/strong>.<\/p><\/blockquote><p>That means he\/she should devote some time to network on behalf of the company and introduce it to other investors, suppliers, clients, journalists and member of authorities. That also includes an active participation at the shareholders&#8217; meetings and if possible as guest or member at the board meetings.<\/p><p><sup>[1]<\/sup><em>Source Investopedia modified.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the world of business, Unicorn is the new jargon name given to start-up companies that will ideally create their market or become the market leader in a segment. In the world of finance, a Unicorn, is a company, usually a\u00a0start-up\u00a0that does not have an established performance record, with a stock market valuation or estimated &#8230; <a title=\"Allevare un unicorno\" class=\"read-more\" href=\"https:\/\/marc.deschenaux.com\/it\/articles\/breeding-a-unicorn\/\" aria-label=\"Per saperne di pi\u00f9 su Breeding a Unicorn\">Leggi tutto<\/a><\/p>","protected":false},"author":1,"featured_media":3869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":3,"footnotes":""},"categories":[3,49],"tags":[],"class_list":["post-3866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-beginners"],"_links":{"self":[{"href":"https:\/\/marc.deschenaux.com\/it\/wp-json\/wp\/v2\/posts\/3866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marc.deschenaux.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marc.deschenaux.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marc.deschenaux.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marc.deschenaux.com\/it\/wp-json\/wp\/v2\/comments?post=3866"}],"version-history":[{"count":0,"href":"https:\/\/marc.deschenaux.com\/it\/wp-json\/wp\/v2\/posts\/3866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marc.deschenaux.com\/it\/wp-json\/wp\/v2\/media\/3869"}],"wp:attachment":[{"href":"https:\/\/marc.deschenaux.com\/it\/wp-json\/wp\/v2\/media?parent=3866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marc.deschenaux.com\/it\/wp-json\/wp\/v2\/categories?post=3866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marc.deschenaux.com\/it\/wp-json\/wp\/v2\/tags?post=3866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}