The IPO – 首次公开募股 is the most complex financial transaction as it involves knowledge in finance, in many national and international laws, in marketing trends analysis, in macro- and micro- economy, in financial public relations, in econometrics, in fundamental corporate analysis, in financial and securities markets analysis as well as in accounting, whether traditional, financial or analytical.

Too many people, including experts, talk about the IPO without any understanding of the other fields involved beside their own. Everyone pretends to know, what they really do not know, because it requires multiple different fields of knowledge and because the Initial Public Offering transaction is at the crossroad of these disc plines.

This is why I decided to write a series of books about the IPO, teaching real knowledge, killing the myths or fake information and providing real knowledge in all of the above mentioned fields and disciplines combined.

This is the first book of the series allowing the reader to apprehend the environment and the context in which the IPO occurs.
It also teaches the necessary knowledge to understand the next book of the series: Launch Your IPO! A Practical Guide to IPO on Wall Street.