The IPO – Initial Public Offering is the most complex financial transaction as it involves knowledge in finance, in many national and international laws, in marketing trends analysis, in macro- and micro- economy, in financial public relations, in econometrics, in fundamental corporate analysis, in financial and securities markets analysis as well as in traditional, financial and analytical accounting.

Too many people, including experts, talk about the IPO without any understanding of the other fields involved beside their own. Everyone pretends to know, what they really do not know, because it requires multiple different fields of knowledge and because the Initial Public Offering transaction is at the crossroad of these disciplines.

This is why I decided to study a new field I called IPOLOGY selecting IPO relevant information from each discipline and to write a series of books about it, teaching real knowledge, killing the myths or fake information and providing real knowledge in all of the above mentioned fields and disciplines combined.

This is the first book of the first edition of the second book of the IPOLOGY collection.