Page 62 - Initial Public Offering - An Introduction to IPO on Wall Street

Overnight, a positive reputation cannot be created; it can take months or even years to attain,
so the faster a business gets underway, the better. It is crucial that creating a public image starts
long before the "quiet time" begins.

Developing or improving the reputation of a business may include recruiting a public relations
company well before the public offering. After the business has gone public, the PR Company
will help it to get its message out before the bid and sustain positive external messaging and
shareholder relations.

Including analysts and market editors to their mailing lists, engaging in trade shows and events
visited by analysts and advertising key employee recruitments are other ways an organization
can boost its public profile.

4.3.13 Enterprise Risk Management

As part of their IPO readiness assessment, organizations must look to elevate their enterprise
risk management activities. The SEC necessitates disclosure of how boards handle risk
oversight as part of their proxy statements.
In the past, regulators have indicated that risk oversight is a key function of the board and that
further reports will enhance the perception by investors and shareholders of the board's position
in the risk management activities of the company. Organizations are encouraged to exchange
details about how the board and management cooperate in managing the business's material
risks.

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