Page 4 - Initial Public Offering - An Introduction to IPO on Wall Street
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Table of Contents



        Acknowledgments..................................................................................................................14
        About the Author ...................................................................................................................17

        a word from his mentor ..........................................................................................................19

        a word from his first partner ..................................................................................................20
        1.    Definition .....................................................................................................................21

        2.    Introduction to IPO ......................................................................................................24
               2.1   What is an IPO? .................................................................................................................... 25

               2.2   What is an IPO Valuation? .................................................................................................... 25

                  2.2.1   The Components of an IPO Valuation ........................................................................... 25
                  2.2.2 Demand for Company’s Stock and IPO Valuation ............................................................ 25

                  2.2.3   Industry Comparables .................................................................................................... 27
                  2.2.4   Growth Prospects ........................................................................................................... 27

                  2.2.5   A Compelling Corporate Narrative ................................................................................ 27

                  2.2.6   Risks of Investing in IPOs ............................................................................................. 27
                  2.2.7   Key Takeaways .............................................................................................................. 28

               2.3   The Challenges with IPOs in the Past ................................................................................... 28

                  2.3.1   Problems for Investors ................................................................................................... 29
                  2.3.2   Problems for Businesses ................................................................................................ 29

               2.4   Easing of IPOs ...................................................................................................................... 29
               2.5   The Changing Nature of Public Equity Market .................................................................... 29

               2.6   The Role of Investment Banks .............................................................................................. 30

        3.    Disclosure ....................................................................................................................31
               3.1   The Full Disclosure Principle ............................................................................................... 31

                  3.1.1   Full Disclosure Requirements ........................................................................................ 33
                  3.1.2   Where to Disclose the Information? .............................................................................. 33

               3.2   Disclosure Document ............................................................................................................ 33

                  3.2.1. Prospectuses ...................................................................................................................... 34
                  3.2.2   Information Statement Revealing the Offer ................................................................... 34

                  3.2.3   Profile Statements .......................................................................................................... 34

                  3.2.4   A Two-Part, Straightforward Brochure on Corporate Bonds ........................................ 34
                  3.3.5 S-1 ...................................................................................................................................... 35



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