Page 9 - Initial Public Offering - An Introduction to IPO on Wall Street
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Advisor Fees (Tax, Accounting, Consulting) ........................................................................... 134

                  Other Organizational and Unanticipated Costs ......................................................................... 134
                  6.1.4   Post-IPO One Time Costs ............................................................................................ 134

                  New Financial Reporting System and Implementing New Controls ........................................ 135

                  New Board of Directors ............................................................................................................ 135
                  New Compensation Plans ......................................................................................................... 135

                  6.1.5   Illustration of the Cost of Going Public by Gross Proceeds ........................................ 135
                  6.1.6   Accounting for the Costs of an IPO ............................................................................. 136

        7.    Timing ........................................................................................................................137

               7.1   Considerations for Identifying ‘Open’ Market Windows ................................................... 137
                  7.1.1   Volatility Index ............................................................................................................ 137

                  Institutional Investors................................................................................................................ 138

                  Underwriters ............................................................................................................................. 138
                  The Company ............................................................................................................................ 138

                  7.1.2   Industry Competitiveness and the Results of Your Industry's Recent IPOs ................ 139
                  Blue Apron ................................................................................................................................ 141

                  Corporate Readiness ................................................................................................................. 141

               7.2   Advice on Timing Your IPO ............................................................................................... 144
                  7.2.1   Delay If Necessary ....................................................................................................... 144

                  7.2.2   Prepare Early ................................................................................................................ 145
                  7.2.3   Communicate Expectations ......................................................................................... 145

                  7.2.4   Do Not Miss an Opportunity........................................................................................ 145

               7.3   Signs You’re Ready To Go Public ...................................................................................... 145
                  7.3.1   Sign 1: Ability to Accurately Forecast Financial Performance ................................... 146

                  7.3.2 Sign 2: Having the Right Executive Team in Place ......................................................... 146

                  7.3.3   Sign 3: Audit-Ready Business That Regularly Closes Its Books on Time .................. 146
                  7.3.4   Sign 4: Having Realistic Valuation Expectations ........................................................ 146

                  7.3.5   Sign 5: Compelling Case for Going Public .................................................................. 147
                  7.3.6   Sign 6: Having a Clear, Strategic Roadmap ................................................................ 147

        8.    Actors .........................................................................................................................148

               8.1   Stock Issuer ......................................................................................................................... 149
                  “An organization that registers, distributes, and sells a security on the primary market. An
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                     issuer can be a private company or a government .” ......................................................... 149

                  8.1.1   Identifying an Issuer of Stock/Securities ..................................................................... 149

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