Marc René Deschenaux 
“In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, trading practices, and operational processes and policies including culture. The literature has provided very diverse interpretations and … Read more
Conceptualization is the phase during which the Entrepreneur writes his ideas on paper to identify the concepts that will later layout the foundations of his “Business Model”. He describes step by step the processus through which his project can generate an income. He breaks the idea down into modules and then changes the settings in … Read more
In the world of business, Unicorn is the new jargon name given to start-up companies that will ideally create their market or become the market leader in a segment. In the world of finance, a Unicorn, is a company, usually a start-up that does not have an established performance record, with a stock market valuation or estimated … Read more
I often heard the following question: How is it possible that the price of the Bid is higher than the price of Ask and no trade takes place ? The answer seems obvious to me, but as I was asked that questions so many times:, here is the answer: Bid means Bid Price thus represents … Read more
When an entrepreneur writes a business plan he generally finishes it with financial projections without explaining how s/he came up with these figures. Without reading the reasoning enabling the understanding of the assumptions on which the financial projections are built, there is no way the investor, the financier or the bank will secure a financing. … Read more
en collaboration avec Mademoiselle Wafa Essanhaji Notion arising from french law, the Agreement in Principle is one through which two or more parties stipulate only a part of a future contract. It has itself the nature of a contract if it brings together the essential elements thereof, stated under French law by Article 1128 of the Civil Code … Read more
PARTICIPATORY FOSTER a variation by Manouk DER STEPANIAN from the original FOSTER process Problematic: It is often difficult, if not even impossible, to raise the budget of a large IPO (Initial Public Offering). In addition to significant costs, it monopolizes a significant portion of the company’s resources and the management’s attention. That is why it … Read more
FUNDRAISING INCUBATOR Transaction Financing Tool Problematic A common problematic in business is: from the investor’s standpoint: how to invest for a short period of time and make a significant profit ? from the entrepreneur’s or the company’s point of view: how to finance a large transaction and get rid of the investors immediately afterwards ? … Read more
FOSTER (in French “Couplage”) Problematic: It is often difficult, if not even impossible, to raise the budget of a large IPO (Initial Public Offering). In addition to significant cost, it monopolizes a significant portion of the company’s resources and the management’s attention. That is why it is not uncommon that during the IPO process, the … Read more
Marc Deschenaux is a Swiss jurist (non-bar lawyer) and a world-renowned expert in high
finance. He is internationally considered to be the world expert in initial public offerings, and a reference point in securities, financing and trading law.
